— INSIGHTS & PERSPECTIVES
Reflections on retail transformation, pop-up strategy, luxury brand evolution, and the future of consumer experience — from two decades at the intersection of academia and practice.
— ALL ARTICLES
Luxury brands face a paradox: their value is rooted in heritage, exclusivity, and timelessness, yet the market demands relevance, accessibility, and constant novelty. How the most successful houses navigate this tension reveals much about the future of the sector.
After two decades of studying, consulting on, and writing about retail environments, I have distilled what separates truly exceptional retail experiences from merely competent ones into five core principles.
The academic literature on pop-up retail has grown substantially over the past decade. Drawing on my own research and the broader field, I want to share some of the most significant findings about how consumers actually behave in ephemeral retail environments.
