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  <!-- Blog articles -->
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    <loc>https://www.ghaliaboustani.com/blog/from-department-stores-to-pop-ups-designing-physical-experience</loc>
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    <lastmod>2026-01-22</lastmod>
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    <loc>https://www.ghaliaboustani.com/blog/how-fashion-brands-can-use-pop-ups-to-test-markets</loc>
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    <lastmod>2025-12-20</lastmod>
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    <lastmod>2025-12-05</lastmod>
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